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Rand Fishkin
Researcher

Rand Fishkin

Researcher/Analyst

LinkedIn@randfish

Rand Fishkin is the founder and former CEO of Moz and co-author of Zero Click Marketing.

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How ChatGPT Decides Citations
X (Twitter)cautiousAug 20, 2026

“Researcher who analyzed ChatGPT citation behavior and warned that citation analysis may be misleading because AI tools predetermine which sites to recommend.”