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Oguz A. Acar
Journalist

Oguz A. Acar

Professor of Marketing & Innovation and Head of Generative AI at King's College London

LinkedIn@oguzaliacarWebsite

A professor of marketing and innovation who writes for executive-oriented outlets and science magazines.

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Research: The Hidden Penalty of Using AI at Work
Harvard Business ReviewresearchcautiousMar 1, 2026

An unnamed technology company's state-of-the-art AI coding assistant achieved only 41% adoption among engineers after 12 months, with significant disparities: 31% adoption among female engineers and 39% among engineers over 40.

“Co-authored research showing employees hide AI use at work to protect themselves and hoard productivity gains.”

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