Professor of Marketing & Innovation and Head of Generative AI at King's College London
A professor of marketing and innovation who writes for executive-oriented outlets and science magazines.
How this journalist typically writes
Referenced in coverage
An unnamed technology company's state-of-the-art AI coding assistant achieved only 41% adoption among engineers after 12 months, with significant disparities: 31% adoption among female engineers and 39% among engineers over 40.
“Co-authored research showing employees hide AI use at work to protect themselves and hoard productivity gains.”