← Back to PeopleKIResearcherKevin IndigGrowth Advisor at Growth MemoLinkedInWebsiteKevin Indig is a growth expert and author of Growth Memo.1Mentions1Articles1OutletsCompanies CoveredRamp1Semrush1ArticlesMost recent firstMentioned InReferenced in coverageDoes AI Drive More Direct TrafficGrowth MemoneutralOct 22, 2026“Analyzed whether AI visibility drives direct traffic, finding no reliable link between AI mentions and increased web traffic.”