Etienne Segal is an author at Contrary Research.
How media typically covers Etienne Segal
Etienne Segal as author
Enterprise AI adoption faces a structural paradox: despite billions invested, 42% of AI initiatives were discontinued in 2024 because success requires redesigning entire workflows and business structures, not just building copilots—winners will own the operating layer where value is created.
“Co-author of the article 'The Vertical AI Playbook'”