← Back to People
Brett Adcock founded Figure to give AI a body and is building general-purpose humanoid robots to fill labor shortages and work alongside humans in manufacturing, logistics, warehousing, retail, and the home.
21
Mentions
19
Articles
10
Outlets
Aug 2025 — Nov 2026
Coverage
Positive
Sentiment
Associated Topics
Companies Covered
Coverage Patterns
How media typically covers Brett Adcock
Article Types
- news1
- analysis1
Media Angles
- product1
- technical1
Narrative Framing
- breakthrough1
- cautionary1
Appears In
Sentiment Distribution
Based on 18 scored articles
Positive 89%Mixed 11%
Articles
Most recent firstMentioned In
Referenced in coverage
Meta builds its first humanoid robot
robotnews.therundown.aipositiveNov 3, 2026
“Posted a demo of Figure's Helix 02 humanoid robot autonomously cleaning a living room, marking a significant milestone in embodied AI.”
Figure Claims to Have Locked in the 'iPhone 1' of Humanoid Robots
archive.superhuman.aipositiveOct 31, 2026
“Announced that Figure AI's Figure 04 humanoid robot has reached full design lock, positioning it as the 'iPhone 1' of humanoid robots with advanced hand dexterity.”
When 110 humanoids hit the dance floor
robotnews.therundown.aipositiveOct 27, 2026
“Shared Figure's latest all-hands meeting revealing Figure 04 in full design lock and discussing Helix 3.0 baby AGI model.”
Figure AI showcases humanoid robot walking for nine days straight in viral video
Figure AIpositiveOct 24, 2026
“Announced that Figure 03 humanoid robot completed 9 days of continuous walking on treadmill, covering 348 miles and 1.2 million steps in stress test.”
Brett Adcock's Hark launches a proactive AI assistant
hark.compositiveOct 7, 2026
“Founder of Hark, an AI startup that released Hark Pro, a proactive personal assistant that learns user preferences and autonomously executes tasks.”
Hark debuts an AI agent a year before its first devices
The Next WebmixedOct 7, 2026
“Founder and CEO of Hark, releasing AI agent a year before hardware devices; also runs Figure AI.”
Figure
XpositiveSep 13, 2026
“Posted on X that Figure crossed 86,000 weekly active users uploading robot data for their largest robotics dataset.”
Figure commits $3.5B to the compute behind humanoid robots
PrnewswirepositiveSep 7, 2026
“Figure founder and CEO stated the company is constrained by data and compute for advancing humanoid robot capabilities and announced the Nscale partnership.”
AI startup Hark unveils first product: an affordable, fast computer use agent Hark Handoff
VentureBeatcautiousAug 6, 2026
“Brett Adcock is a serial entrepreneur and roboticist who founded Hark to build AI agents for computer use tasks, and also serves as founder and CEO of Figure AI simultaneously.”
OpenAI's first device could bring ChatGPT into your home
BloombergpositiveJul 16, 2026
“Founded AI lab Hark which raised $700 million Series A at $6 billion valuation for personal AI hardware.”
Figure AI deployed humanoid robots at BMW's Spartanburg plant
XpositiveJul 10, 2026
“Brett Adcock posted that Figure AI deployed F.03 humanoid robots at BMW's Spartanburg factory for commercial assembly line work, and purchased the first four cars off the line himself.”
Figure AI's F.03 humanoid helped assemble the "first car in the world built by a humanoid robot" at BMW
XpositiveJul 2, 2026
“CEO of Figure AI showcasing the F.03 humanoid robot that helped assemble BMW X3 vehicles on factory lines.”
BMW Deploys Figure 03 at Spartanburg Plant After Successful Pilot
XpositiveJun 27, 2026
“Posted about Figure 03 humanoid robot deployment at BMW Spartanburg plant.”
The Internet can't stop watching Figure AI's humanoid robots handling packages
Ars TechnicamixedMay 22, 2026
“CEO of Figure AI who led the livestreamed humanoid robot demonstration placing packages on conveyor belts.”
Figure AI Livestreamed
humanoidsdaily.commixedMay 18, 2026
“CEO of Figure AI who livestreamed a team of Figure 03 robots autonomously sorting packages for over 24 hours and clarified claims about robot performance and autonomous capabilities.”
Figure runs an 8-hour autonomous robot shift
robohorizon.compositiveMay 14, 2026
“Figure AI CEO who claimed robots already perform 8-hour autonomous shifts daily and promised to livestream proof.”
Hark
XpositiveMar 26, 2026
“Founded Hark AI lab after 3 years working on humanoid robotics at Figure, building personal intelligence with next-gen hardware.”