← Back to PeopleBSExecutiveBill ShouldisDirector of Product at BuzzFeedLinkedInDirector of Product and Founder of Branch Office at BuzzFeed.1Mentions1Articles1OutletsCompanies CoveredBeReal1Branch Office1BuzzFeed1Fortnite1Roblox1ArticlesMost recent firstMentioned InReferenced in coverageBuzzFeed wants to turn culture into product againTechCrunchcautiousMar 19, 2026“BuzzFeed product director and Branch Office founder presenting AI-powered consumer apps including BF Island and Conjure.”