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Annette Stube

Sustainability Boss at Lego

Lego's sustainability boss discussing the new recycled tyre material and the company's sustainability goals.

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LEGO Is Technically the World's Biggest Tyre Manufacturer
topgear.comnewspositiveFeb 7, 2026

Lego, the world's largest tyre manufacturer by volume, has developed a new recycled tyre compound using old fishing nets, ropes, and engine oil that reduces reliance on virgin fossil fuels by over one-third.

“Lego's sustainability boss discussing the new recycled tyre material and the company's sustainability goals.”

SustainabilityCircular EconomyManufacturing InnovationRecycled Materials