← Back to PeopleAPResearcherAdam PerutaResearcher at Harvard Business ReviewAdam Peruta is a professor, speaker, product developer, and endurance athlete.1Mentions1Articles1OutletsCompanies CoveredHarvard Business Review1ArticlesMost recent firstMentioned InReferenced in coverageAI-Generated Ads Still Underperform Human-Made OnesHarvard Business ReviewcautiousOct 29, 2026“Research found that AI-generated ads underperform human-made ads even when indistinguishable to consumers.”